How to Start an Online Coaching Business with No Money in 2025

Starting an online coaching business doesn’t require fancy tools, a huge following, or even startup money. In 2025, all you need is a clear offer, an internet connection, and the right systems to deliver value. Whether you’re a fitness coach, mindset mentor, business strategist, or anything in between, this guide shows you how to start your coaching business from scratch using free or low-cost tools.

You’ll learn how to build your offer, launch a coaching website using Storebuild.ai, attract your first clients, and deliver a great coaching experience—without spending money upfront.

 

Watch our full YouTube tutorial here for a visual walkthrough:

 

Step 1: Choose Your Niche and Offer

The first step is knowing who you’re helping and how.

Don’t overthink it—your offer should solve one clear problem for a specific type of person. When you get too broad, it becomes hard to sell. Simplicity wins.

Ask yourself:

• Who do I want to help?
• What problem do they have right now?
• What transformation or result can I help them get?

Example Coaching Niches:

• Health: “I help busy moms lose weight without dieting.”
• Business: “I help freelancers land high-ticket clients.”
• Mindset: “I help people stop procrastinating and take action daily.”

Your first offer doesn’t need to be a course or group program. Start with 1-on-1 coaching. It’s easier to sell and deliver. You’ll learn faster and get client results sooner.

 

Step 2: Build Authority With Free Content

People won’t pay for coaching unless they trust that you can help them. The easiest way to build that trust is by sharing valuable, helpful content online. You don’t need to go viral—just show that you know what you’re talking about.

Where to Post:

• TikTok: Share quick tips and behind-the-scenes content.
• Instagram: Use Reels, carousels, and stories to share your message.
• YouTube: Create simple how-to videos or client Q&As.

In your content, focus on the specific problems your ideal clients face. Then, show how you’d solve them. Every post should end with a soft CTA like:

“DM me ‘coaching’ if you need help with this.”

 

Step 3: Create a Coaching Website for Free Using Storebuild.ai

To look professional and handle bookings, you need a website—but that doesn’t mean you need to hire a designer or pay thousands.

With Storebuild.ai, you can build a full coaching website in under 10 minutes, even if you’re not tech-savvy.

Here’s what you get:

• Fully built homepage based on your niche
• Online booking system
• Automated Shopify integration for payment processing
• Professional layout with mobile optimization
• Ability to connect your own domain

Steps to Launch:

1. Go to Storebuild.ai
   
   
   

   Get This Deal

   Key Features

   Automated Store Setup: Get a fully functional, optimized store ready instantly
   10 Winning Products Loaded: Start selling immediately with hand-picked, high-demand items
   High Converting Designs: Maximize earnings with custom themes designed for success

   Why We Recommend It

   Storebuild.ai can help you launch your online business effortlessly with a free AI-built Shopify store in just 10 minutes.

   Pros & Cons

   • Fast and easy store setup with AI
   • No technical skills required
   • Saves time with automated product management

   • Limited customization for advanced users
   • Pricing may not suit small budgets
   
    
2. Select your niche and pick a color scheme
3. Choose your homepage banner and call-to-action
4. Connect your free Shopify trial
5. Let Storebuild.ai generate your coaching website

You’ll walk away with a client-ready website that can accept payments and schedule coaching calls.

 

Step 4: Automate Your Backend and Client Workflow

Once people book with you, you need a system to keep everything organized and deliver a smooth coaching experience.

You don’t need expensive software to do this.

Use these free tools:

• Shopify: For handling payments, scheduling, and automating confirmation emails.
  
  
  

  Starting from $17/month

  Get your free trial and $1 for the first month + Free store builder

  Get This Deal

  Key Features

  AI-powered product recommendations and marketing
  Advanced fulfillment and inventory management
  Seamless omnichannel selling

  Why We Recommend It

  Storage and Bandwidth:
  Unlimited storage allows you to upload as many products and images as needed.
  Unlimited bandwidth means your site can handle many visitors and lots of activity without slowing down.
  
  Extras and Inclusions:
  Secure, integrated payment gateway, with transaction fees waived if you use Shopify Payments.
  Access to an extensive app store to add features and functionality.
  Built-in tools for SEO, marketing, and analytics.
  

  Pros & Cons

  • Comprehensive store management tools
  • Wide range of themes and apps
  • Excellent 24/7 customer support

  • It can get expensive with additional apps and transaction fees
  • Limited SEO capabilities compared to other platforms
  
   
• Google Docs or Notion: To track client progress, session notes, and shared resources.
• Zoom or Google Meet: For live coaching sessions.

You can also use free tools like Calendly (with your Shopify link) to schedule intro calls. It keeps your process clean and shows clients you’re organized.

 

Step 5: Offer Free Discovery Calls

When you’re just starting, offer free discovery calls to connect with potential clients and better understand their needs.

These calls are NOT sales pitches. They’re meant to:

• Build trust
• Learn about your prospect’s struggles
• Share how your coaching can help them

Use these conversations to refine your offer. The more you talk to your ideal clients, the better you’ll understand how to market your coaching. At the end of the call, if it’s a good fit, offer your package and explain the next steps.

 

Step 6: Price Your Coaching and Start Selling

You don’t need to undercharge. Even as a beginner, you’re helping someone solve a real problem—and that’s valuable.

Starting Price Points:

• 1-on-1 coaching: $100–$300 per month (2–4 calls + support)
• One-time strategy session: $50–$150 for a 60-minute call
• Packages: Offer 4-week or 8-week plans for higher value

Once you get results and testimonials, you can increase your rates. Focus first on helping your clients win.

 

Step 7: Scale and Grow Your Coaching Business

Once you’ve delivered results and gained some confidence, you can start to scale.

Ways to Scale:

• Turn your 1-on-1 system into a group program
• Create digital resources (workbooks, templates)
• Build an evergreen course with Kajabi or Teachable
• Run workshops or webinars
• Raise your prices

You can also start running low-cost ads or partner with other creators to expand your reach. But the foundation stays the same: deliver results, keep it simple, and build trust.

 

Final Thoughts

Starting an online coaching business in 2025 doesn’t require a huge investment. With tools like Storebuild.ai, free content platforms, and basic systems, you can go from idea to income with no upfront costs.

Here’s your step-by-step recap:

1. Pick a niche and create a simple 1-on-1 coaching offer
2. Share free content to build trust and attract leads
3. Use Storebuild.ai to launch your coaching website in minutes
4. Automate payments, bookings, and client tracking
5. Offer free discovery calls to convert clients
6. Price your offer and start getting paid
7. Scale with digital products, group coaching, or courses

This is one of the easiest ways to start a business online—and the demand for coaches is only growing. The best time to start was yesterday. The next best time is today.