Amazon FBA Wholesale Strategy for Beginners in 2025

Amazon FBA wholesale is one of the best ways to build a scalable, long-term business on Amazon in 2025. Instead of creating a new brand from scratch, you sell brand-name products that already have demand, making it easier to get sales with less marketing effort.

This guide will walk you through the entire process of starting an Amazon FBA wholesale business, from finding profitable products to scaling to six figures.

For a detailed walkthrough, watch our Amazon FBA Wholesale Tutorial here:

 

What is Amazon FBA Wholesale?

Amazon FBA wholesale means you:

1. Buy branded products in bulk from authorized distributors.
2. Resell them on Amazon at a higher price.
3. Use Amazon FBA to store, pack, and ship your products.

Since you’re selling existing brands, you don’t need to build a brand from scratch. Instead, you leverage products that customers already trust.

 

Benefits of Amazon FBA Wholesale

• Low marketing effort – No need to run Facebook or TikTok ads.
• Faster sales – Customers recognize the brands you sell.
• Less risk – Selling proven products with steady demand.
• Easy to scale – Reinvest profits into more inventory.

Amazon FBA handles storage, packing, and shipping, making this one of the most passive eCommerce models available.

 

Step 1: Find Profitable Wholesale Products

To succeed in Amazon wholesale, you need to sell products that have:

• Consistent demand (high sales volume).
• Low competition from other wholesalers.
• No direct competition with Amazon itself.
• Good profit margins after Amazon fees.

Best Product Research Tools for Amazon Wholesale

• Jungle Scout’s Sales Estimator – A free tool to check monthly sales volume.

 

 

• Helium 10 – Advanced research tool for sales trends and keyword analysis.

Get Started with Helium 10 

 

• Analyzer.tools – Helps identify profitable wholesale products.

Look for products that sell at least 300 units per month and offer a 20% or higher profit margin after all fees.

 

Step 2: Find and Contact Wholesale Suppliers

Once you find profitable products, you need to buy them at wholesale prices from authorized distributors.

Where to Find Reliable Wholesale Suppliers

• Brand Websites – Contact brands directly and ask for a wholesale account.
• Wholesale Directories – Use sites like Faire, Worldwide Brands, and SaleHoo.
• Trade Shows – Attend events like ASD Market Week to connect with suppliers.
• LinkedIn & Email Outreach – Build direct relationships with manufacturers.

How to Contact Suppliers (Winning Outreach Strategy)

• Use a professional business email (avoid Gmail addresses).
• Explain your value proposition (how you can help grow their Amazon presence).
• Start with a small minimum order quantity (MOQ) to build trust.

Having a professional website makes a huge difference when reaching out to suppliers. If you don’t have one yet, build one with Hostinger to appear more credible.

 

 

 

Step 3: Open an Amazon Seller Account

To sell on Amazon, you need a Professional Seller Account ($39.99/month).

How to Set Up Your Amazon Seller Account

1. Go to Amazon Seller Central and sign up.
2. Choose the Professional Plan to unlock bulk selling and advertising tools.
3. Provide business information, including your LLC details, tax ID, and bank account.
4. Complete the identity verification process and wait for approval.

If you’re serious about scaling, consider forming an LLC to protect your business legally.

 

Step 4: List and Optimize Your Products on Amazon

Now that you have inventory, you need to create high-converting product listings to get sales.

How to Optimize Your Amazon Listings

• Product Titles – Use relevant keywords that customers search for.
• Images – Use high-quality product photos from the manufacturer.
• Bullet Points & Descriptions – Highlight key features and benefits.
• Backend Keywords – Add hidden keywords to improve search rankings.

Use Helium 10’s Listing Optimizer to improve your product visibility and increase sales.

 

Step 5: Ship Products to Amazon FBA

Why Use Amazon FBA?

• Amazon stores, packs, and ships your orders.
• Your products become Prime-eligible, which attracts more buyers.
• Amazon handles customer service and returns, making it fully passive.

How to Send Inventory to Amazon FBA

1. Log in to Amazon Seller Central and go to Inventory > Send to Amazon.
2. Print and apply FNSKU labels (Amazon’s barcode for your products).
3. Ship inventory to Amazon fulfillment centers.

Before placing large orders, use the Amazon FBA Profit Calculator to check your potential margins.

 

Step 6: Get Sales and Scale Your Amazon Wholesale Business

To grow your business, you need to increase product visibility and sales volume.

How to Increase Sales on Amazon

• Run Amazon PPC Ads – Sponsored ads boost product rankings.
• Optimize for SEO – Use high-ranking keywords in titles and descriptions.
• Win the Buy Box – Keep your prices competitive and offer fast shipping.
• Encourage Reviews – Use Amazon’s “Request a Review” button for more five-star ratings.

How to Scale to $10,000+ Per Month

• Reinvest profits into more inventory and new product categories.
• Build exclusive deals with suppliers for better pricing.
• Expand into high-ticket items to increase average order value.
• Automate inventory management using tools like InventoryLab.

 

Recommended Tools and Resources

To run your Amazon wholesale business more efficiently, use these tools:

• Helium 10 – Best for product research and listing optimization.

Get Started with Helium 10 

 

• Jungle Scout – Best for finding high-demand products.

 

 

• Gusto Payroll – Helps with payroll if you hire employees.

Get Started with Gusto

 

• Canva – Great for creating Amazon storefront branding and product images.

Try Canva

 

Final Thoughts

Amazon FBA wholesale is one of the best business models in 2025. Unlike private labeling, you’re selling proven products with existing demand, making it easier to scale.

Key Takeaways

• Find profitable wholesale products using Jungle Scout and Helium 10.
• Contact authorized suppliers and build strong relationships.
• Use Amazon FBA to automate storage and shipping.
• Optimize product listings and run Amazon PPC ads to increase sales.
• Reinvest profits and scale strategically by expanding into new categories.