If you’re running a Shopify store and want to turn more visitors into customers, one of the smartest moves you can make is automating your emails. But let’s be honest. Writing high-converting emails from scratch every week? That’s tough, especially when you’re juggling inventory, ads, and customer service. That’s where Omnisend comes in.
Omnisend gives you pre-built campaign templates that are optimized for conversions, even if you’re not a designer or copywriter. Whether you’re launching a sale, recovering abandoned carts, or sending product updates, you don’t have to start from a blank page.
Here’s how to use these templates to boost your Shopify sales without spending hours on emails.
Why Use Omnisend for Shopify?
Omnisend is built for ecommerce. It integrates directly with your Shopify store and automatically pulls your products, discounts, customer behavior, and purchase history into your emails.
You can build powerful automations like:
- Welcome series for new subscribers
- Cart and checkout abandonment flows
- Win-back campaigns for lapsed customers
- Flash sales, product launches, and restock alerts
You don’t need to build any of these from scratch. Omnisend has templates ready to go.
Step 1: Connect Omnisend to Your Shopify Store
First, head to the Shopify App Store and install Omnisend. It’s free to start, and setup only takes a couple of clicks.
Once connected, Omnisend will sync your:
- Product catalog
- Customer emails
- Order history
- Discounts and coupons
Now you’re ready to start sending campaigns that convert.
If you haven’t set up your Shopify store yet, this is the perfect time. Shopify makes it insanely easy to start an online business, even if you’ve never built a website before. It handles everything from product listings and payments to checkout and shipping. Plus, it works perfectly with tools like Omnisend, so you can launch email campaigns, recover carts, and boost sales without touching code. Shopify’s $1 trial gives you a low-risk way to get started, and once you’re set up, tools like Omnisend can help you automate the marketing side of things so you can focus on growing.
Step 2: Choose a Pre-Built Campaign Template
Inside Omnisend, go to the Campaigns tab and click Create Campaign. You’ll see a list of templates designed for different goals, like:
- Holiday promotions
- Product announcements
- Flash sales
- Customer appreciation
- Birthday offers
- Seasonal themes (Valentine’s Day, Black Friday, etc.)
Each template is already styled with eye-catching headers, product blocks, CTAs, and pre-written copy. You just plug in your brand details and products.
Step 3: Customize Your Template (Without Overthinking)
The goal here is speed and conversion. Don’t over-edit.
Just update these three things:
- Branding – Add your logo and brand colors
- Product Blocks – Choose the product(s) you want to promote (Omnisend syncs them from Shopify)
- CTA Buttons – Make your calls to action clear (“Shop Now,” “Claim 20% Off,” “Browse Collection”)
Each section is drag-and-drop and mobile-optimized. You don’t need to touch code.
Step 4: Set Up Targeted Campaigns
Here’s where most store owners miss out: sending one-size-fits-all emails.
Omnisend lets you segment your audience based on behavior like:
- First-time buyers
- Repeat customers
- Cart abandoners
- Viewed products but didn’t purchase
- Inactive for 30+ days
You can then send the right message to the right person, like:
- “Still thinking about this?” for product viewers
- “Welcome to the fam!” for new signups
- “We miss you – here’s 10% off” for lapsed customers
This kind of targeting boosts open rates and sales fast.
Step 5: Automate Follow-Ups with Workflows
If you really want to scale, use Omnisend’s automation workflows with their matching templates. These include:
- Abandoned Cart – Sends 1–3 emails to bring people back
- Browse Abandonment – Emails people who looked at a product but didn’t buy
- Post-Purchase – Send upsell offers, reviews requests, or thank-you emails
- Birthday Flows – Surprise customers with a gift or discount
Each one comes with a recommended send time, pre-written copy, and product placeholders. You just turn it on.
Step 6: Test and Improve
Every email you send shows performance stats like:
- Open rate
- Click-through rate
- Sales generated
Omnisend lets you A/B test subject lines, send times, and content to see what works best. If you’re new, start simple. Choose one campaign per week and one automation flow to run in the background.
Over time, you’ll build a system that brings in consistent revenue on autopilot.
Bonus: Add SMS to Your Campaigns
You can also send SMS campaigns using the same dashboard. This is great for:
- Flash sales
- Abandoned carts
- Order updates
- VIP offers
And yes, there are SMS templates too.
Pairing email with SMS helps boost conversions and keeps your customers in the loop.
Final Thoughts
If you’re not using email marketing with pre-built campaigns, you’re leaving money on the table. Omnisend gives you everything you need to run pro-level ecommerce email and SMS marketing without being a designer, writer, or tech expert. All the campaigns are done-for-you, mobile-friendly, and ready to send; you just plug in your products and go. If you haven’t connected Shopify to Omnisend yet, now’s the time. Set it up, pick a template, and launch your first campaign today.