If you’ve been thinking about selling on Amazon but don’t want to deal with overseas suppliers, here’s a strategy you’ll want to hear. You can make serious money with Fulfillment by Amazon (FBA) by selling products that are sourced locally or made by hand. You skip the shipping delays, cut out the middlemen, and build a brand that actually stands out.
In this guide, I’ll walk you through how to use Helium 10 to research, list, launch, and scale local FBA products. These are products you can source in your town or even create yourself, and you don’t need to compete with saturated, overseas markets. Let’s break it down step by step.
Step 1: Find Local Product Ideas with Black Box
Helium 10’s Black Box is one of the best tools to find product ideas backed by real search demand. It filters through millions of listings so you can find low-competition, high-opportunity niches.
To find the right local FBA product:
- Choose a category like Home & Kitchen, Beauty, or Tools
- Set the price range to $25 to $125
- Filter for monthly revenue of at least $1,000
- Set review count to under 100
- Choose listings with review ratings below 4 stars
This gives you a list of products people are buying, but that have room for improvement. These are ideal candidates for handmade or locally improved versions.
Step 2: Validate Demand with the Xray Chrome Extension
Once you spot a product that looks promising, use Helium 10’s Xray Chrome extension to see what the competition looks like on Amazon.
Xray shows:
- Estimated monthly revenue for each seller
- Average product price
- Number of reviews
- If any seller dominates the market
You’re looking for a product that isn’t controlled by one major seller, has strong demand, and shows potential for you to rank organically.
Also, check the search volume trend. You want consistent interest year-round, not just seasonal spikes.
Step 3: Understand the Customer with Review Insights
Once you find a winning idea, you need to know exactly what customers want.
Use Helium 10’s Review Insights tool to pull hundreds of reviews from competitors. It shows you what buyers love, what they complain about, and what they wish existed.
This helps you build a better version of the product. Maybe people want sturdier packaging or a new color option. You can offer that and win.
When you’re creating a handmade or locally sourced version, these small details can help you charge more and build customer loyalty.
Step 4: Write a High-Converting Listing with Scribbles
Next, you need a listing that ranks on Amazon and converts browsers into buyers.
Use Helium 10’s Scribbles tool. It helps you plug the right keywords into your title, bullet points, and description.
Here’s a simple workflow:
- Use Magnet to find high-volume keywords
- Clean up and group your keywords with Frankenstein
- Write your listing in Scribbles using all the top keywords
If you want a shortcut, use ChatGPT to write a rough draft, then plug it into Scribbles for final optimization.
Step 5: Launch with Manual PPC Using Keyword Data
Now it’s time to launch. Use the keywords you found earlier to create a manual pay-per-click (PPC) campaign. This gives you control over which search terms trigger your ads.
Start small. Monitor your campaign daily and pause keywords that aren’t converting. Boost the ones that bring in orders. Because you’re using keywords pulled from real Amazon searches, your campaigns are based on intent, not guesses.
Step 6: Get Reviews with Follow-Up Automation
After customers receive their product, you need reviews to build social proof. Use Helium 10’s Follow-Up tool to automatically send a message asking for a review after delivery. The system is compliant with Amazon’s rules, and it saves you hours of manual outreach. The more reviews you have, the faster your listing ranks, and the more you sell.
Why Go Local Instead of Overseas?
Going local or handmade has a few big advantages in 2025:
- Faster restocking and fewer delays
- Better product quality and control
- No surprise tariffs or shipping hikes
- Easier to build a brand story people trust
Plus, with Amazon’s increased focus on compliance, having full control over your product is a game-changer.
Use Helium 10 to Build and Scale Your Local FBA Brand
Helium 10 makes this entire process easier and more efficient. Here’s a quick recap of the tools you’ll be using:
- Black Box to find product ideas with high demand and low competition
- Xray to check real-time sales and market saturation
- Review Insights to learn what customers want
- Magnet and Frankenstein for keyword research
- Scribbles to build optimized listings
- Follow-Up to get more reviews fast
Whether you’re making candles, sourcing kitchen tools from a local vendor, or customizing office supplies, this model works.
Helium 10 Pricing and Discount
If you’re ready to use Helium 10, they have multiple plans depending on your needs:
- Starter Plan
- Platinum Plan
- Diamond Plan
For the best deal, you can use the code ecommastery20 for 20 percent off for 6 months or ecommastery10 for 10 percent off every month.
That way, you get all the tools without breaking the bank.
Final Thoughts
Selling local FBA products is one of the best low-risk ecommerce models in 2025. You avoid international delays, lower your costs, and offer something better than generic Amazon listings. With Helium 10 guiding your research, listing, launch, and review process, you’re building a real business with data on your side. No guesswork. No huge investment. Just smart systems and steady growth.