Running a one-person agency used to mean juggling countless tools and processes, but that’s no longer the case. With platforms like GoHighLevel, you can manage everything from marketing to client outreach, payments, and customer relationships all from a single dashboard. In this guide, I’ll break down how you can make money as a solo agency owner using GoHighLevel’s features and built-in automation.
What is GoHighLevel?
GoHighLevel is an all-in-one CRM and marketing platform designed for small business owners and agency owners. It brings together the tools you need to:
- Manage marketing campaigns
- Track customers
- Run SMS and email outreach
- Collect payments
- Automate client workflows
You don’t need to juggle five different apps or platforms. Everything happens inside GoHighLevel.
Why Niche Selection Matters
Before you dive in, it’s critical to pick a niche. This is how you stand out. GoHighLevel can be adapted for nearly any niche, such as real estate, home services, med spas, or coaches. Choosing one target market helps you build authority and tailor your services. Once you have your niche, define a unique selling proposition (USP). You could specialize in Google Ads for local gyms or lead funnels for dentists. The more specific you are, the easier it is to attract clients.
Using GoHighLevel’s Tools
GoHighLevel has two main dashboards:
- The agency dashboard: This is your command center for managing client accounts and campaigns.
- The sub-account dashboard: This is for your agency brand and marketing.
Inside the platform, you’ll find tools for:
- Email and SMS campaigns
- Websites and landing pages
- Funnels and forms
- Booking calendars
- Reporting and analytics
- Payment processing
All these tools are connected, so you don’t need to manually sync or switch between them.
Pipeline and CRM Management
GoHighLevel’s CRM functionality helps you track and manage every customer interaction. You can:
- Import contacts and group them into segments
- Create pipelines to visualize where leads are in your sales process
- Set up automated tasks or reminders for following up
This gives you a clear view of every opportunity and ensures nothing slips through the cracks.
Automating Workflows
One of GoHighLevel’s most powerful features is automation. Instead of doing everything manually, you can create workflows that handle repetitive tasks for you.
For example, when a new lead comes in:
- Send a welcome email
- Trigger an SMS notification
- Assign a task to yourself or a team member
- Update the lead status in your CRM
These automations help you scale without needing a large team. You’re essentially turning your agency into a system that works in the background.
Collecting Payments
GoHighLevel also handles payment collection. You can:
- Send invoices
- Create contracts
- Build payment links
- Automate recurring payments
This simplifies getting paid and helps you stay on top of your cash flow.
Why It Works for Solo Entrepreneurs
If you’re a one-person agency, your biggest challenges are usually time and capacity. GoHighLevel solves this by giving you a central place to manage:
- Marketing campaigns
- Client onboarding
- Outreach
- Invoicing
- Reporting
Instead of jumping between different tools, you have everything under one roof. This saves you time, reduces errors, and lets you focus on getting more clients and delivering better results.
Final Thoughts
GoHighLevel is more than just software. It’s a toolkit for building a lean, profitable business as a solo agency owner. With the right niche, a clear USP, and the power of automation, you can manage your entire workflow and scale without needing a big team.