If you’re looking to make money online in 2025, one of the smartest moves is creating digital products that sell on autopilot. The best part? You don’t need expensive software or advanced design skills. With tools like Canva or Kittl, you can design professional-looking products and sell them as passive income streams.
In this post, I’ll show you the top five digital products you can start creating today, even if you’re a beginner.
1. Printable Planners and Trackers
Planners and trackers are one of the most popular categories on platforms like Etsy. People are always searching for tools to organize their lives, and you can design them easily in Canva or Kittl.
Examples include:
- Daily, weekly, or monthly planners
- Goal-setting worksheets
- Habit trackers
- Meal prep logs
Once you create these designs, you can sell them as digital downloads. Customers print them out at home, which means no shipping costs or inventory management. This category is beginner-friendly, and demand is steady year-round.
2. Social Media Templates
Content creators, coaches, and small businesses are always looking for ways to save time on content creation. That’s where social media templates come in.
You can design Instagram carousels, Pinterest pins, YouTube thumbnails, or TikTok cover templates in Canva or Kittl. Package them into a bundle and sell them on marketplaces or your own website.
The advantage here is scalability. Once you create a set of templates, you can sell it to thousands of people without any extra work.
3. Lead Magnet and Freebie Templates
Email marketing is still one of the strongest ways to grow a business, but not everyone knows how to design high-quality lead magnets. That’s where you come in.
You can design templates for:
- Free checklists
- PDF guides
- Workbooks
- Email opt-in freebies
Business owners love these because they can customize them quickly and start growing their email lists. Since Canva makes editing simple, your customers don’t need design experience to use your templates.
4. Print-on-Demand Digital Art or Quote Graphics
If you’re into typography or creative design, this is an exciting category. You can create digital wall art, motivational quotes, or seasonal graphics in Canva or Kittl.
With print-on-demand, you don’t need to print or ship anything yourself. You upload your designs to a platform like Printify, Printful, or Redbubble. When someone buys, the platform handles everything.
Popular options include:
- Motivational quote prints
- Affirmation cards
- Holiday-themed wall art
This is perfect if you enjoy creative design and want a passive income stream with global reach.
5. Digital Product Templates
If you’ve already built some experience with digital products, you can take it a step further by selling templates that help others create their own.
For example:
- Ebook templates
- Sales page outlines
- Webinar slide decks
- Digital course workbooks
These products are valuable because they save people time. Instead of starting from scratch, they can customize your template and launch faster.
How to Get Started
- Pick one product type that matches your skills and interests.
- Use Canva or Kittl to create a polished design. Both platforms are beginner-friendly and have free versions.
Starting from $10/month
Starting from $10/month
Get up to 33% off on annual plan
Key FeaturesUser-friendly design tools for creating custom graphics
Wide range of templates for various design needs
Access to high-quality fonts, icons, and illustrationsWhy We Recommend ItOffers an intuitive platform for creating professional designs without the need for advanced skills
Provides a large library of templates, making it easy to get started on any design project
Features a variety of assets like fonts and illustrations to enhance your designsPros & Cons- Easy-to-use design tools with drag-and-drop functionality
- High-quality design assets are available
- Ideal for both beginners and experienced designers
- Limited advanced features for professional designers
- Some premium features and assets require a paid plan
- Package your products into bundles or themed sets for more value.
- Sell them on marketplaces like Etsy, Creative Market, or Gumroad, or directly from your own website.
- Promote with social media or email marketing to drive consistent sales.
The beauty of this business model is that once your products are created and uploaded, they can keep generating income with minimal effort.
Final Thoughts
Building passive income with Canva or Kittl isn’t complicated. Start with one of these five product types, create high-quality designs, and put them in front of the right audience.
- Planners and trackers are always in demand.
- Social media templates save creators time.
- Lead magnet templates help businesses grow.
- Print-on-demand art lets you sell worldwide.
- Digital product templates help others build faster.
Pick one and get started. The sooner you launch, the sooner you’ll see sales rolling in while you sleep.