If you’re selling on Amazon, hijackers are still a major threat in 2025. These are unauthorized sellers who jump on your listing, steal your Buy Box, and sell low-quality versions of your product. It damages your brand, your customer trust, and your profits. But the good news is this: if you’re using Helium 10, you can protect your listings without needing to babysit your account 24/7.
This blog walks you through exactly how to use Helium 10’s tools to catch hijackers early, protect your product pages, and keep your Amazon business safe. Let’s break it down step by step.
What Is a Hijacked Amazon Listing?
A hijacker is someone who jumps onto your product listing and claims to sell the exact same item—usually at a lower price. They try to win the Buy Box by undercutting you. But their product is often a knockoff or a return. This leads to poor reviews and chargebacks that damage your listing. This happens most often to private label sellers who don’t have strict monitoring in place.
Why Helium 10?
Helium 10 isn’t just a product research tool. It also comes with built-in listing protection features like Alerts, which notify you immediately when something changes on your product listing. This includes:
- New sellers appearing on your listing
- Changes to your product images, title, or bullet points
- Buy Box ownership changes
- Pricing fluctuations
It gives you time to act before damage is done.
Step 1: Activate Alerts in Helium 10
Once you’re logged into Helium 10, go to the Alerts tool under the Operations tab.
From there:
- Add your ASINs or connect your Amazon account so your listings auto-populate.
- Turn on monitoring for each product you want to protect.
- Choose how often you want to receive alerts (instant is recommended for active products).
You’ll now get notifications via email and in your Helium 10 dashboard when any suspicious activity happens.
Step 2: Track Listing Changes in Real-Time
Hijackers often change your listing’s copy or images to match their knockoff version. Helium 10 takes a snapshot of your listing daily and shows you exactly what changed.
Use the visual timeline to:
- Identify what day and time a change was made
- Compare the original copy with the new (hijacked) version
- Restore your listing content quickly before it affects conversion rates
This protects your brand from false claims, product misrepresentation, and listing sabotage.
Step 3: Monitor Buy Box Ownership
The Buy Box is everything. Once a hijacker wins it, you lose visibility and sales—even if you’re the brand owner. Helium 10’s Alerts tool notifies you immediately when someone else wins the Buy Box.
Once you know who hijacked the Buy Box, take action:
- Buy one unit from the hijacker to document their seller info
- Report them to Amazon with order proof and product discrepancies
- Submit a case through Amazon Seller Support, using screenshots from Helium 10 as evidence
Acting fast is the key to getting Amazon to take your complaint seriously.
Step 4: Set Up Keyword Alerts for Listing Manipulation
Hijackers sometimes try to bury your listing by manipulating the keywords. Helium 10’s Keyword Tracker lets you monitor your keyword rankings over time.
If you suddenly drop in ranking for no reason, it might mean someone changed your listing or back-end search terms. You can:
- Compare previous listing versions
- Re-upload your correct copy through Amazon’s Brand Registry
- Contact support if the changes were unauthorized
Step 5: Use Inventory Protector for Lightning Deals and Launches
During product launches or big promotions, hijackers often try to order massive quantities at a discount. Helium 10’s Inventory Protector tool limits the number of units each customer can buy.
Just go to your Product Settings and set a max order quantity per customer. This simple step prevents bulk purchase abuse and protects your margins during sales events.
Step 6: Use the IP Tool to Lock Down Your Brand
If you’re a brand-registered seller, Helium 10’s Market Tracker and Brand Analytics tools help you stay ahead of hijackers at scale.
- Monitor the entire category for unauthorized sellers copying your product or branding
- Get notified when someone uses your product name in their listing
- Use these insights to file infringement claims or submit cease-and-desist notices
Helium 10 makes it easier to track violations and build a stronger case for Amazon enforcement.
Step 7: Build a Hijacker Playbook
Don’t wait until your listing gets hijacked to figure out what to do. Build a simple playbook:
- Get notified through Helium 10 Alerts.
- Buy the product from the hijacker.
- Take photos/videos comparing it to your actual product.
- Document the seller name and ASIN.
- Report it to Amazon with all evidence.
- Repeat if they return.
Having this process ready will help you act fast and protect your listings without hesitation.
Why Every Seller Needs Listing Protection in 2025
Hijackers are getting smarter. In 2025, AI-generated listings, brand impersonation, and black-hat sellers are still on the rise. If you’re not watching your listings daily, you’re vulnerable. And by the time you notice, the damage is done, your reviews, rankings, and sales are gone.
Helium 10 gives you peace of mind. It watches your listings 24/7, alerts you instantly, and helps you fight back with data. That’s why more serious Amazon sellers are using it not just for research, but for protection.
Final Thoughts
Helium 10 offers a free plan with limited Alerts, but if listing protection is important to you, the paid plans unlock the full power. Consider upgrading if you have more than 3-5 listings or you’re running a brand with multiple SKUs.