If you love crafting and DIY projects, selling craft kits on Etsy can be a profitable and fun side hustle. Craft kits have grown in demand because people love convenient, ready-to-make projects—especially beginners who want an easy way to try new hobbies.
You don’t need a huge budget or expensive equipment to start. With the right niche, packaging, and marketing strategy, you can build a profitable Etsy shop selling craft kits from home. This guide will show you step-by-step how to create, package, and sell craft kits on Etsy for consistent sales.
For a full video tutorial, watch our YouTube guide here:
Why Craft Kits Are a Great Side Hustle
More people are exploring DIY projects, and craft kits provide a fun, beginner-friendly way to try something new.
Why Selling Craft Kits is Profitable on Etsy:
- Growing Market – More people prefer pre-packaged DIY projects.
- Low Startup Costs – No need for expensive tools or materials.
- High Margins – Materials are cheap, but you can sell kits at a premium.
- Easy to Scale – Create multiple kits in different niches for more sales.
If you enjoy crafting and packaging beautiful DIY projects, this could be the perfect side hustle for you.
Step 1: Choose a Profitable Niche for Your Craft Kits
To stand out on Etsy, you need to sell something unique and in demand.
How to Find a Profitable Craft Kit Niche:
- Research Popular Categories on Etsy
- Go to Etsy and search for “DIY craft kits.”
- Look at bestsellers and trending products.
- Use E-Rank for Market Research
- E-Rank is a free tool that helps you see which keywords and products are trending on Etsy.
- Search for terms like “craft kit for beginners” or “DIY gift kits” and check demand.
Best-Selling Craft Kit Niches:
- Candle Making Kits – Simple, popular, and high-profit.
- Embroidery & Cross-Stitch Kits – Great for beginners looking for an easy DIY hobby.
- Jewelry Making Kits – Personalized bead or wire-wrapping kits.
- Resin Art Kits – Coasters, keychains, and custom molds.
- Macramé Kits – Trending on Etsy, ideal for home decor lovers.
- Paint-Your-Own Kits – DIY pottery, wooden signs, or canvases.
Once you find a profitable niche, you’re ready to create your kits.
Step 2: Create and Package Your Craft Kits
A successful craft kit needs to be easy to use, well-organized, and visually appealing.
How to Create a Craft Kit That Sells:
- Choose a DIY Project – Pick a beginner-friendly craft that doesn’t require extra tools.
- Source High-Quality Materials – Order supplies in bulk from AliExpress, Amazon, or local craft stores to save money.
- Write Clear Step-by-Step Instructions – Make it easy for customers to follow along.
- Design Attractive Packaging – Use custom boxes, labels, and eco-friendly materials.
- Add a Personal Touch – Include a thank-you card or freebie to encourage reviews.
Great packaging and presentation make your kit feel premium and help justify higher prices.
Step 3: List Your Craft Kits on Etsy
How to Set Up Your Etsy Shop:
- Go to Etsy.com and click “Sell on Etsy.”
- Create an account and set up shop preferences.
- Choose a shop name that fits your brand.
- Add your first craft kit listing.
Optimizing Your Etsy Listings for More Sales
- Use SEO-friendly titles – Example: “Beginner Candle Making Kit – DIY Soy Candles – Perfect Craft Gift.”
- Write detailed descriptions – Explain what’s inside the kit and who it’s for.
- Use high-quality photos – Show the kit, the materials, and the final product.
- Set competitive pricing – Look at similar craft kits and price accordingly.
The better your Etsy listing looks, the more likely people are to buy.
Step 4: Market Your Craft Kits for More Sales
Even the best craft kits won’t sell without marketing.
Best Free Marketing Strategies for Etsy Sellers:
- Instagram & TikTok Reels
- Post videos of your craft kits being made or used.
- Show the “unboxing experience” to get people excited.
- Pinterest Marketing
- Pin your product photos to DIY and craft boards.
- Use keywords like “Best DIY Craft Kits” to get found.
- Collaborate with Influencers
- Send your kits to small craft influencers on YouTube or Instagram.
- Ask them to post a review in exchange for a free kit.
- Email Marketing
- Collect emails by offering a discount code to first-time buyers.
- Send updates on new craft kits and special promotions.
- Etsy Ads
- Start with $3–$5 per day on Etsy Ads to test which kits sell best.
- Increase your budget for high-converting products.
A mix of organic marketing + Etsy Ads will bring in consistent customers.
Step 5: Increase Sales with These Pro Tips
To turn your craft kit shop into a real business, focus on maximizing profits and customer retention.
Ways to Make More Money Selling Craft Kits:
- Offer Kit Bundles – Sell multiple kits together at a discount.
- Customize Your Kits – Offer name engraving, color options, or personalized notes.
- Encourage Reviews – Send a follow-up message asking for feedback.
- Stay on Top of Trends – Research trending crafts and update your kits accordingly.
Small changes like these can increase your average order value and keep customers coming back.
Final Thoughts: Is Selling Craft Kits on Etsy Worth It?
Yes. Selling craft kits is one of the best side hustles for creatives because:
- It’s low-cost – You don’t need a big investment to start.
- It’s profitable – Craft kits have high profit margins.
- It’s scalable – You can add new kits and expand your product line.
- It’s fun! – You get to create products people love.
If you pick a profitable niche, package your kits well, and market effectively, you can turn this into a full-time income or passive revenue stream.
Key Takeaways:
- Choose a niche with high demand (use E-Rank for research).
- Source high-quality materials and package kits attractively.
- Optimize Etsy listings with SEO, great photos, and detailed descriptions.
- Market using Instagram, TikTok, Pinterest, and Etsy Ads.
- Offer custom options, bundles, and incentives to increase sales.